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BETTER MADE SNACK FOODS TO DONATE PARTIAL PROCEEDS OF POTATO CHIP SALES TO SUPPORT LOCAL KARMANOS CANCER INSTITUTE AS PART OF OCTOBER BREAST CANCER AWARENESS PROGRAM

* Money will go toward research to find a cure for this devastating disease

BCADETROIT, MI – Better Made Snack Foods will donate partial proceeds on sales of their Family and Value Size packages of delicious Better Made Potato Chips to the Barbara Ann Karmanos Cancer Institute as part of the October Breast Cancer Awareness Program. The funds will be used to do further research to find a cure for breast cancer.

“This year is our 4th annual Better Made Snack Foods Breast Cancer Awareness Program, which was a huge success last year and our company is proud to be participating,” says Mike Esseltine, Vice President of Sales for Better Made Snack Foods. “The support we receive from major supermarkets and independent stores throughout Michigan allowing us to place pink displays in support of this event is tremendous. It is a great feeling to see everyone put a big effort into such a worthwhile cause allowing us to make a donation in the fight against cancer. The spirit and heart of many people throughout this great State always shows up in the results of this program.”

Founded in 1930 in Detroit as Cross and Peters, Better Made has developed and provided a wide variety of high quality award-winning snack foods, including flavored potato chips, potato sticks, gourmet popcorn, krinkle chips, rainbow chips, crunchy and kettle cooked chips, popcorn, pretzels, beef jerky, tortilla chips, puff stuff, pork rinds, a limited edition commemorative tin filled with one pound of mouth-watering original chips, wearables, and more! The family-owned company uses locally grown potatoes and trans fat-free cottonseed oil. For more information, please visit www.bettermadesnackfoods.com. You may also follow Better Made on Facebook and Twitter. Michigan Made – Better Made, now featured at The Detroit Shoppe at Somerset Collection North!

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10148 Gratiot Ave • Detroit, MI 48213
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